2024 Supercross | 450 Championship & 250 Showdown Brand Breakdown
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2024 SUPERCROSS CHAMPIONSHIP | COMPLETE COVERAGE
Motorcycle manufacturers, apparel companies, and hard part producers all spend considerable portions of their budgets on sponsorships for the top riders, so this breakdown of the 250 East-West Showdown at the Salt Lake City Supercross and the top-20 of the 450 Class point standings in the 2024 Monster Energy Supercross Championship gives an idea of how important brand recognition is at the highest level of our sport. The first recap under each rider’s name goes over the motorcycle manufacturer, suspension, handlebars, exhaust, and tires; the second covers gear, helmets, goggles, and boots.
Is your favorite brand as popular as you might think? Take a look at the lists below and scroll to the bottom for the grand totals.
250 EAST-WEST SHOWDOWN
Haiden Deegan
Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy
Gear – THOR | Helmet – Alpinestars | Goggles – 100% | Boots – Alpinestars
RJ Hampshire
Motorcycle – Husqvarna | Handlebars – ProTaper | Exhaust – FMF | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Rockstar Energy
Gear – FLY Racing | Helmet – FLY Racing | Goggles – Oakley | Boots – Gaerne
Jordon Smith
Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy
Gear – THOR | Helmet – Alpinestars | Goggles – 100% | Boots – Alpinestars
Jo Shimoda
Motorcycle – Honda | Handlebars – Renthal | Exhaust – Yoshimura | Suspension – Showa | Tires – Dunlop
Gear – Fox Racing | Helmet – Fox Racing | Goggles – SCOTT | Boots – Fox Racing
Levi Kitchen
Motorcycle – Kawasaki | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Monster Energy
Gear – Fox Racing | Helmet – Bell | Goggles – SCOTT | Boots – Fox Racing
Nate Thrasher
Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy
Gear – THOR | Helmet – Alpinestars | Goggles – 100% | Boots – Alpinestars
Chance Hymas
Motorcycle – Honda | Handlebars – Renthal | Exhaust – Yoshimura | Suspension – Showa | Tires – Dunlop
Gear – Fox Racing | Helmet – Fox Racing | Goggles – SCOTT | Boots – Fox Racing
Tom Vialle
Motorcycle – KTM | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Red Bull
Gear – THOR | Helmet – Airoh | Goggles – 100% | Boots – Alpinestars
Jalek Swoll
Motorcycle – Triumph | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – Kayaba | Tires – Dunlop
Gear – Renen | Helmet – Alpinestars | Goggles – Oakley | Boots – Alpinestars
Phil Nicoletti
Motorcycle – Yamaha | Handlebars – Mika Metals | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Muc-Off Cleaner
Gear – FTA | Helmet – 6D/FXR | Goggles – Factory Racing | Boots – Gaerne
Coty Schock
Motorcycle – Yamaha | Handlebars – Mika Metals | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Muc-Off Cleaner
Gear – FXR | Helmet – 6D/FXR | Goggles – Factory Racing | Boots – Gaerne
Pierce Brown
Motorcycle – GASGAS | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Red Bull
Gear – Troy Lee Designs | Helmet – Troy Lee Designs | Goggles – Oakley | Boots – Alpinestars
Ryder DiFrancesco
Motorcycle – GASGAS | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Red Bull
Gear – Troy Lee Designs | Helmet – Troy Lee Designs | Goggles – Oakley | Boots – Alpinestars
Seth Hammaker
Motorcycle – Kawasaki | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Monster Energy
Gear – Fox Racing | Helmet – Bell | Goggles – SCOTT | Boots – Fox Racing
Cole Thompson
Motorcycle – Yamaha | Handlebars – ODI | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Heartbeat Hot Sauce
Gear – Leatt | Helmet – Leatt | Goggles – Leatt | Boots – Leatt
Max Anstie
Motorcycle – Honda | Handlebars – ODI | Exhaust – HGS | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Fire Power Parts
Gear – FLY Racing | Helmet – FLY Racing | Goggles – Oakley | Boots – Gaerne
Daxton Bennick
Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy
Gear – THOR | Helmet – Alpinestars | Goggles – 100% | Boots – Alpinestars
Anthony Bourdon
Motorcycle – Suzuki | Handlebars – Mika Metals | Exhaust – FMF | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Toyota of Redlands
Gear – FLY Racing | Helmet – FLY Racing | Goggles – FLY Racing | Boots – Alpinestars
Nick Romano
Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy
Gear – THOR | Helmet – Alpinestars | Goggles – 100% | Boots – Alpinestars
Max Miller
Motorcycle – Suzuki | Handlebars – Mika Metals | Exhaust – FMF | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Toyota of Redlands
Gear – FLY Racing | Helmet – FLY Racing | Goggles – FLY Racing | Boots – Alpinestars
Preston Boespflug
Motorcycle – Suzuki | Handlebars – Mika Metals | Exhaust – FMF | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Toyota of Redlands
Gear – FLY Racing | Helmet – FLY Racing | Goggles – FLY Racing | Boots – Alpinestars
Julien Beaumer
Motorcycle – KTM | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Red Bull
Gear – O’Neal | Helmet – Arai | Goggles – SCOTT | Boots – Alpinestars
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MOTORCYCLE
Yamaha – 8
Honda – 3
Suzuki – 3
Kawasaki – 2
KTM – 2
GASGAS – 2
Husqvarna – 1
Triumph – 1
HANDLEBARS
Renthal – 9
ProTaper – 6
Mika Metals – 5
ODI – 2
EXHAUST
FMF – 12
Akrapovic – 5
Pro Circuit – 2
Yoshimura – 2
HGS – 1
SUSPENSION
Kayaba – 9
Showa – 8
WP – 5
TIRES
Dunlop – 22
GEAR
THOR – 6
FLY Racing – 6
Fox Racing – 3
Troy Lee Designs – 2
Renen – 1
O’Neal – 1
FXR – 1
FTA – 1
Leatt – 1
HELMET
Alpinestars – 6
FLY Racing – 6
Bell – 2
Troy Lee Designs – 2
6D/FXR – 2
Fox Racing – 1
Arai – 1
Leatt – 1
Airoh – 1
GOGGLES
100% – 6
Oakley – 5
SCOTT – 5
FLY Racing – 3
Factory Racing – 2
Leatt – 1
BOOTS
Alpinestars – 14
Gaerne – 4
Fox Racing – 3
Leatt – 1
TITLE SPONSOR
Monster Energy – 7
Red Bull – 4
Toyota of Redlands – 3
Muc-Off – 2
Fire Power Parts – 1
Heartbeat Hot Sauce – 1
Rockstar – 1
450 CLASS CHAMPIONSHIP
Jett Lawrence
Motorcycle – Honda | Handlebars – Renthal | Exhaust – Yoshimura | Suspension – Showa | Tires – Dunlop
Gear – Alpinestars | Helmet – Alpinestars | Goggles – 100% | Boots – Alpinestars
Cooper Webb
Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy
Gear – THOR | Helmet – Bell | Goggles – 100% | Boots – Alpinestars
Chase Sexton
Motorcycle – KTM | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Red Bull
Gear – Alpinestars | Helmet – Alpinestars | Goggles – Oakley | Boots – Alpinestars
Eli Tomac
Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy
Gear – Alpinestars | Helmet – Bell | Goggles – Oakley | Boots – Alpinestars
Jason Anderson
Motorcycle – Kawasaki | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Monster Energy
Gear – Alpinestars | Helmet – Airoh | Goggles – SCOTT | Boots – Alpinestars
Justin Cooper
Motorcycle – Yamaha | Handlebars – ProTaper | Exhaust – FMF | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy
Gear – Alpinestars | Helmet – Alpinestars | Goggles – Oakley | Boots – Alpinestars
Ken Roczen
Motorcycle – Suzuki | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Progressive Insurance
Gear – Fox Racing | Helmet – Fox Racing | Goggles – Fox Racing | Boots – Fox Racing
Justin Barcia
Motorcycle – GASGAS | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Red Bull
Gear – Troy Lee Designs | Helmet – Troy Lee Designs | Goggles – Oakley | Boots – Alpinestars
Hunter Lawrence
Motorcycle – Honda | Handlebars – Renthal | Exhaust – Yoshimura | Suspension – Showa | Tires – Dunlop
Gear – Alpinestars | Helmet – Alpinestars | Goggles – Alpinestars | Boots – Alpinestars
Malcolm Stewart
Motorcycle – Husqvarna | Handlebars – ProTaper | Exhaust – FMF | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Rockstar Energy
Gear – SEVEN | Helmet – Shoei | Goggles – SCOTT | Boots – SiDi
Aaron Plessinger
Motorcycle – KTM | Handlebars – Renthal | Exhaust – Akrapovic | Suspension – WP | Tires – Dunlop | Team Title Sponsor – Red Bull
Gear – THOR | Helmet – Alpinestars | Goggles – Oakley | Boots – Alpinestars
Dylan Ferrandis
Motorcycle – Honda | Handlebars – ODI | Exhaust – FMF | Suspension – Showa | Tires – Dunlop
Gear – O’Neal | Helmet – Bell | Goggles – 100% | Boots – Alpinestars | Gloves – Five
Shane McElrath
Motorcycle – Suzuki | Handlebars – Mika Metals | Exhaust – Pro Circuit | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Twisted Tea
Gear – FLY Racing | Helmet – FLY Racing | Goggles – EKS Brand | Boots – Alpinestars
Adam Cianciarulo
Motorcycle – Kawasaki | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Monster Energy
Gear – Fox Racing | Helmet – Fox Racing | Goggles – Fox Racing | Boots – Fox Racing
Benny Bloss
Motorcycle – Beta | Handlebars – Mika Metals | Exhaust – FMF | Suspension – Kayaba | Tires – Pirelli | Team Title Sponsor – Liqui Moly
Gear – FXR | Helmet – Arai | Goggles – Oakley | Boots – Alpinestars
Dean Wilson
Motorcycle – Honda | Handlebars – ODI | Exhaust – HGS | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Fire Power Parts
Gear – FLY Racing | Helmet – FLY Racing | Goggles – Factory Ride | Boots – Gaerne
Justin Hill
Motorcycle – KTM | Handlebars – Renthal | Exhaust – Pro Circuit | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Monster Energy
Gear – Fasthouse | Helmet – Bell | Goggles – VonZipper | Boots – Alpinestars
Kyle Chisholm
Motorcycle – Suzuki | Handlebars – Mika Metals | Exhaust – Pro Circuit | Suspension – Kayaba | Tires – Dunlop | Team Title Sponsor – Twisted Tea
Gear – FLY Racing | Helmet – FLY Racing | Goggles – EKS Brand | Boots – Alpinestars | Neck Brace – Atlas
Vince Friese
Motorcycle – Honda | Handlebars – ODI | Exhaust – Akrapovic | Suspension – Showa | Tires – Dunlop | Team Title Sponsor – Smartop
Gear – Canvas | Helmet – Arai | Goggles – 100% | Boots – Alpinestars | Gloves – Deft
Colt Nichols
Motorcycle – Beta | Handlebars – Mika Metals | Exhaust – FMF | Suspension – Kayaba | Tires – Pirelli | Team Title Sponsor – Liqui Moly
Gear – O’Neal Racing | Helmet – HJC | Goggles – SCOTT | Boots – Alpinestars
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MOTORCYCLE
Honda – 5
Yamaha – 3
KTM – 3
Suzuki – 3
Kawasaki – 2
Beta – 2
GASGAS – 1
Husqvarna – 1
HANDLEBARS
Renthal – 9
ProTaper – 4
Mika Metals – 4
ODI – 3
EXHAUST
FMF – 7
Pro Circuit – 6
Akrapovic – 4
Yoshimura – 2
HGS – 1
SUSPENSION
Showa – 8
Kayaba – 8
WP – 4
TIRES
Dunlop – 18
Pirelli – 2
GEAR
Alpinestars – 6
FLY Racing – 3
Fox Racing – 2
O’Neal – 2
THOR – 2
FXR – 1
Canvas – 1
Troy Lee Designs – 1
Fasthouse – 1
Seven – 1
HELMET
Alpinestars – 5
Bell – 4
FLY Racing – 3
Fox Racing – 2
Arai – 2
Shoei – 1
HJC – 1
Troy Lee Designs – 1
Airoh – 1
GOGGLES
Oakley – 6
100% – 4
SCOTT – 3
Fox Racing – 2
Alpinestars – 1
EKS Brand – 1
VonZipper – 1
Factory Ride – 1
BOOTS
Alpinestars – 16
Fox Racing – 2
Gaerne – 1
SiDi – 1
GLOVES
Five – 1
Deft – 1
NECK BRACES
Atlas – 1
TEAM TITLE SPONSOR
Monster Energy – 6
Red Bull – 3
Twisted Tea – 2
Liqui Moly – 2
Progressive – 1
Smartop – 1
Fire Power Parts – 1
Rockstar Energy – 1
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Yamaha topped the Motorcycle category, with eleven YZ-Fs fielded by Star Racing (six 250s and three 450s) and Club MX (two 250s). The Honda CRF450R was the most common bike of the premier class through the corporate effort (Team Honda HRC) and three OEM-supported teams (Phoenix Racing, Fire Power, MotoConcepts).
The PIERER Mobility Group’s three brands make up nearly a third of the list when the KTM/GASGAS/Husqvarna numbers are combined, and all but one are factory entries (Team Tedder).
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Renthal is the handlebar of choice for most (Team Honda HRC, Monster Energy Kawasaki, Red Bull KTM, Troy Lee Designs/Red Bull/GASGAS Factory Racing, and Triumph), plus Team Tedder and one division of HEP Motorsports. ProTaper, Mika Metals, and ODI have the rest of the numbers through nearly equal representation.
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FMF’s support of multiple teams (Star Racing, factory Husqvarna, BARX, factory Beta, Team Solitaire, ClubMX) puts it at the top of the exhaust category.
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Suspension was an exciting topic in Supercross this year, with multiple teams trying massive changes in the search for the ideal setting. However, being a component supplier to the OEMs was the still most important factor in the final numbers: all of the Honda and Kawasaki bikes were on Showa, while the Yamaha, Beta, and Triumph bikes were on Kayaba, a tally that put both at 16. Justin Hill broke the tie by running a KYB kit on his Team Tedder KTM.
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Dunlop remains the undisputed leader in the tire category, with 40 of the 42 bikes. Pirelli was the only other brand to rank.
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Seeing what gear is worn by whom is how the idea for this feature first came about, and with a staggering eleven brands listed, it’s a gauge for Moto’s fads and marketing strategies.
FLY Racing (Western Power Sports) has worked for years to establish its place in the industry, and its deals with three teams (BARX, Fire Power, HEP Motorsports) earned it the majority of the field. THOR (Parts Unlimited) is a close second with eight (Vialle, Plessinger, Webb, Star Racing 250 team). All six of Alpinestars’ riders are front-runners in the 450 Class.
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Advancements in rotational impact management, safety features, and adaptive technology have greatly influenced the helmet category. A company’s simultaneous need for a high-end helmet in the catalog and an elite racer wearing it is how Alpinestars and FLY Racing overtook specialist brands like Bell, 6D, Arai, Shoei, and HJC.
Alpinestars has quickly become a force, and just six years after the launch of the SM10, it’s now the most worn lid at the highest competitive level with eleven riders (the Lawrence brothers, Sexton, Plessinger, Cooper, and Star Racing’s 250 division).
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Oakley’s long-term relationships (Tomac/Sexton/Bloss/TLD GASGAS team) and some new signings (Plessinger/Hampshire/Cooper) propelled the iconic company to the top of the Goggle category.
SCOTT, 100%, Fox Racing, and FLY Racing are competing brands with distinct initiatives. SCOTT and 100% are known for goggles, while Fox Racing and FLY Racing use them to attain head-to-toe branding on a rider. Either way, the four brands look after a considerable portion of the list.
EKS Brand’s on-track number is impressive and includes private label products for FXR’s Factory Ride and Alpinestars.
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As usual, Alpinestars has the most boots on track, and by a lot, with 30 of the 42 riders.
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Kyle Chisholm was the only neck brace-wearing rider to score championship points in 2024.
