Fasthouse X 805 Beer | Fastpack Now Available

www.fasthouse.com
www.805beer.com

It’s Friday. After a long week of running around, putting content on the site, and checking in with our friends in the industry, we’re ready to unwind with a cold beer. Yeah, there are more beers than ever to choose from (it’s easy to get overwhelmed by the number of the selections in at the local liquor spot), but we have a feeling that the latest release from Firestone Walker Brewing will be a fast favorite of moto lovers everywhere. Thanks to their close friendship with the crew at Fasthouse, the Central California brewery has decided to create a collection of co-branded cans for their famed 805 blonde ale, perfectly called the “Fasthouse Fastpack.” The special set of suds will be available for purchase in 6/12/18 packs at retailers throughout the 14 western states in Firestone Walker’s distribution region and we’re sure they’ll be in all of our coolers soon enough. Just be sure to save them until after the motos are over, would ya?

In celebration of the new release, Fasthouse and 805 Beer have put together a video production with Fasthouse flyer Ricky Diaz. Press play and pull the tab on a can…

Firestone Walker Brewing Company’s 805 Beer today released the limited-edition “Fastpack” featuring four distinct can designs in collaboration with the moto fanatics known as Fasthouse.

The 805 Fastpack provides a new collectible offering for fans of 805 Beer. Each of the four cans is designed to tell a story and give the vibe of both 805 and Fasthouse. The Fastpack will be available starting this week in all 805 Beer markets in 6 pack, 12 pack and 18 pack formats.

Fasthouse is a band of brothers with a passion for dirt bikes and vintage motorcycles, and they are known for producing off-road apparel, gear, films and events.

“In life there are things that just go well together… surfing and sunsets, dirt bikes and the sense of freedom, cool art and stepping outside the norm, lastly, good times and a cold beer. Fasthouse and 805 is a partnership that just fits together, with a lot of common interests and a love for collaborating, our bond as companies has created a ton of rad gear, casual clothes, and memorable parties. The time has come to bring the art, vibe, and community all together in one box, the Fast Pack. The journey continues and the good times are always rolling.” -Kenny Alexander Fasthouse (President)

805 is one of the nation’s fastest growing beers. Originally brewed by Firestone Walker as a local beer on California’s Central Coast, 805 has exploded into a phenomenon with a distribution network of 14 states throughout the West.

The Fastpack belongs to a larger 2020 marketing and advertising initiative to further drive 805’s momentum. This includes the “Authenticos” film series as well as targeted digital and out-of-home campaigns reaching millions across 805’s distribution territory.